- Decent odds across most markets
- Reasonable range of betting options
- Long history of taking bets in Europe
SportingBet, formerly know as SportingOdds in Europe, used to consider themselves to be the sportsbook offering the most competitive odds in the business.
Whilst it's hard to say that one sportsbook alone is always offering the best odds, it's fair to say that when comparing World Cup odds, SportingBet come close to achieving their claim.
Although still a way off PaddyPower in terms of offering the best odds outright, SportingBet regularly come close to their mission and are worth a look when searching for the best odds.
SportingBet's website has a professional feel with an uncluttered layout and good navigation.
SportingBet.com can be set to display betting information in 23 separate languages meaning it's perfect for placing a bet on the multi-national World Cup.
SportingBet's homepage is also great for football betting fans as it offers a dedicated World Cup section which highlights World Cup betting opportunities.
SportingBet are excellent when it comes to betting on live football and supplement it brilliantly with a betting slip that allows you to view your recent activity from anywhere on their site.
Their range of football bets has to be seen to be believed with additional specials appearing for certain matches on the day of each fixture taking place.
SportingBet sportsbooks in-running World Cup betting odds are updated minute by minute and will give you the edge when accessing how a World Cup fixtures going to pan out.
Opening a new SportingBet account is a quick and easy process and gives you the option of creating your profile in any one of thirteen different currencies.
Here are the contact details for SportingBet.com should you need to get in touch:
Phone UK: 0800 028 0348
Phone Int: 1800 553 399
Address: Sportingbet Ltd., 82-100 City Rd., London EC1Y 2BJ United Kingdom